Collaborating for Success
From your words to your website to the foundation of your business, the work we do with and for you is essential. It's a strategic investment in your future, so we know you need to feel comfortable and confident that you've picked the right partner. Each situation has its own set of options, resources, and constraints, and importantly, its own voice. We'll work with you to identify the right starting point, timeline, scope, and approach, to deliver early wins and sustainable success. Below are a few representative examples of our work.
Client Testimonial
Strategic. Proactive. Creative. Confident. Passionate. Results-driven. These are just a few of the words that describe Gina. I contracted with her to manage a significant, high-profile, global marketing project. She navigated a complex, matrix environment to meet tight deadlines, secure consensus and to deliver high-impact, measurable results. She has great instincts and is a "safe pair of hands" for any critical project or assignment. I highly recommend Gina.
- Managing Director Marketing, Communications & Research, Jones Lang LaSalle
Strategy + Website
Sale$tratus, an international SaaS company, asked for a content strategy. Our assessment uncovered a deeper need to refine the business strategy and re-establish the foundation of the website as the hub for an efficient and effective content strategy. The refined strategy focuses on the end (tradeshow ROI) along with a service orientation, rather than the means (an app) to a point solution. The new site features UX design, optimization, CTA conversion, and engagement via dynamic, targeted content.
Optimized Content
AirPro Fan & Blower Company launched an initiative to better engage customers and prospects via a YouTube video series. They asked us to write optimized YouTube copy for the set of videos. After a review of the videos, website and content delivery program, we recommended adding a blog per video, resulting in increased website traffic, increased employee engagement on social channels, increased video views, improved site ranking, and new business.
Other Website Examples
Many roads lead to website refresh, rebrand or replace. Website work is our most common client project, always with SEO and Content Strategy in mind, and often leading to business strategy transformation. From comprehensive rebrand and positioning to tweaks for mobile optimization, conversion or user experience, we've been there and done that. Ask us about our past website projects for more insights and examples.
Valuable Content - Writing Samples
Writing is at the core of our skillset. We have deep experience tailoring messages, adapting writing style, and positioning for relevance and results. Below are just a few examples. More available upon request.
