Frequently Asked Questions (FAQ)

We'd love to meet with you to talk through any questions, requests, ideas and/or feedback you may have for us. In the meantime, below are the most common questions people have for us when we first meet. Let us know what else you're curious about!

Why 5 whys?

"5 Whys" is a reference to the TPS Model and a management practice of digging to the root cause of the problem. For us, it's more about asking smart questions to get to the root of the opportunity. It means building sustainable ROI and growth from a solid marketing foundation.

What are the 5 whys?

Traditionally, the "whys" are literally the question "Why?" five times. We apply that methodology here too, but for us, the "whys" also represent a more open set of questions that get to the root of the opportunities and build from there to deliver actionable strategy and strategic execution.

What kinds of companies can you help?

We serve small and mid-sized businesses in multiple industries, including SaaS, Industrial Manufacturing, Market Research, Financial Services, Professional Services, Higher Education, and Nonprofits.

Who does the Work?

Led by founder Gina Bonar, we work as virtual marketing partners, collaborating with client executives and staff, as well as an integrated team of preferred service providers.

Can we see a sample of your work?

Yes, we are happy to share past project examples with you. Check out our work or call for additional examples.

Can we check your references?

Of course! Let's have a preliminary conversation so we can connect you to past clients that are most relevant to your project.

How do you charge for services?

We'll work with you to determine the right approach based on your specific needs and budget. We can charge an hourly rate, a project rate, a retainer, or a combination, depending on your needs. Our Marketing partners can provide a consolidated invoice, or we can invoice separately.

Can we do a trial project?

We offer a preliminary discussion and basic assessment at no charge. We also offer a more comprehensive audit and assessment of your strategy, website, content, and SEO with recommendations for a modest flat rate. Finally, we can carve out a preliminary project to give you a sense of our style, approach, and results. We will consider and propose these on a case-by-case basis.