Our Story

5 Whys Marketing LLC is a Cincinnati-based marketing consulting and services firm delivering strategy, websites, content, and other marketing support for clients around the world.

We serve businesses from start-up to F500 in multiple industries, including SaaS, Industrial Manufacturing, Healthcare Technology, Market Research, Financial & Professional Services, and Nonprofits.

With a focus on actionable strategy and strategic execution, we help our clients get to the root of the opportunity to establish a firm marketing foundation for profitable and sustainable growth.

Our Approach

We work as virtual marketing partners, collaborating with clients, as well as an integrated team of preferred providers of A11y, SEO, PPC, social media, design, and web development.

We ask a lot of questions, and we don’t settle for “solutions” that only skim the surface or focus only on the short-term.

Instead, we dig deeper and look at the whole picture to uncover the potential impact of solid business strategy, content marketing, and digital assets like websites that do their job of engaging, converting, and delivering exceptional experiences.

Meet the Team

Our Marketing Partners have decades of experience across B2B and B2C businesses, many industries, and all marketing disciplines. We maintain close collaborative relationships with select professionals who complement our skillset and add capacity as needed.

Gina Bonar Smiling

Gina Bonar

Founder & Lead Marketing Partner, 5 Whys Marketing LLC

Gina Bonar is the Founder and Lead Marketing Partner at 5 Whys Marketing LLC. Writing and strategy are her born talents; her passion is finding and creating connections among people, across boundaries, and between ideas. She serves clients across multiple industries, including manufacturing, SaaS, marketing research, and financial and professional services. Her corporate roles have included US Marketing Leader at Mercer, Lead Client and Industry Marketer at Deloitte, and various marketing and communications roles at Exelon, USG, and Golin Harris. She serves as VP of Executive Marketer Community Programming, CMO Roundtable Co-Chair, and Past President of AMA Cincinnati. Gina holds an MS IMC/PR from Northwestern University's Medill School of Journalism and a Kellogg MBA.

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Carolyn Dickerson SEO Social MediaCarolyn Dickerson

SEO, Social Media & Digital Strategist

Carolyn Dickerson is a digital marketing consultant with unique analytical and technical capabilities. Experienced in strategic planning, competitive research & analysis, SEO, social media, and technical training, she turns stumbling blocks into stepping stones to deliver leads and ROI using digital and traditional sales and marketing tactics. Carolyn has worked in SaaS, healthcare, the publishing industry, marketing agencies, radio, franchising, among other industries. She holds an MBA from Thomas More College and is a Certified Technical Trainer (CompTIA CTT+).

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Rob Bunting

PPC & Digital Media Management

Rob Bunting is certified in Google AdWords and Google Analytics, a Bing Ads Accredited Professional and Yelp Ads Certified Partner. offering PPC management and Google Analytics consulting services to help businesses grow through online marketing. An Internet marketing professional since 1998, Rob is passionate about applying two decades of experience helping both B2C & B2B firms generate more sales or sales leads online through online marketing strategy development and implementation, website traffic analysis, and search engine marketing.

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beth kaiser design web developerBeth Kaiser

Designer & Web Developer

Beth Kaiser is a senior digital designer and creative director with a demonstrated history of working in the marketing and advertising industry. She has more than 20 years of experience in digital design, websites that wow, logos that resonate, and emails that are ahead of the curve, and PowerPoint presentations that make anyone look great in front of a crowd. Beth studied Graphic Design at the University of Cincinnati.

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sheryl sloanSheryl Sloan

Brand & Business Development, Sloan Media & Marketing

Sheryl Sloan offers a rich perspective on problem-solving and growing businesses, with demonstrated expertise in defining and implementing strategic business initiatives, media, promotions, and new product development. Classically trained in CPG marketing with Fortune 50 corporate, elite non-profit higher education and global leading media and agency experience, she has achieved business growth for clients across numerous categories including non-profit, pharma, tech, packaged goods, retail, education, and QSR.  Sheryl holds an MBA from the Kellogg School of Management.

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doug klocke designDoug Klocke

Visual Identity & Graphic Design

Doug Klocke provides effective and engaging graphic design and illustration solutions, with more than 20 years of experience. In addition to right-brain creativity, Doug brings left-brain analysis and understanding. With a BS in Finance from the University of Dayton and an MBA from Xavier University, he spent five years in the banking industry. Doug earned his graphic design degree at The College of Mount St. Joseph.

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designer Gwen Griffin HarmonGwen Griffin-Harmon

Marketing Strategy & Design

Gwen Griffin Harmon is an accomplished visual, brand, and marketing strategist with broad and deep expertise in graphics, creative direction, web design, and communications from corporate to start-up businesses. A perfect blend of marketing, branding, and online-offline creative services, she designs and presents visuals and content to compete for attention. Gwen holds a B.A. from Wayne State University.

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Next Steps...

Request a Meeting with our team to discuss your opportunities!