Our services include all phases of strategy and execution, from planning through development, delivery, analysis and ongoing content marketing. Here are some of our points of entry, areas of expertise and sources of impact:
Business & Marketing Review & Assessment with brand, website, asset & targeting recommendations
Strategic Planning, including SWOT, targeting & segmentation, brand positioning, and value prop
GTM Plan including competitive/keyword analysis, content strategy & basic SEO upgrade
Website Update & Other Baseline Content Development including UX/CX and social media alignment
Project Management for website refresh/development, content strategy, value prop and overall messaging
Ongoing Valuable Optimized Content including case studies, blogs, articles, press releases ad copy, etc.
Business Development / Sales Support, including assets, campaigns, live event management, lead gen
Marketing Automation & CRM evaluation, transformation, training, planning & execution
Adjunct CMO and/or ongoing advisory, project management, budgeting and resource alignment
What are the Whys?
"5 Whys" is a process that explores the underlying cause-and-effect relationships of a problem. The technique features the question “why” asked five times to uncover the root cause. Developed by Sakichi Toyoda within the Toyota Motor Corporation, it is a component of problem-solving as part of the broader Toyota Production System (TPS). It is a basic management principle at the heart of Kaizen, lean manufacturing, and Six Sigma.
What are our Whys?
For us, the "whys" are also symbolic of any set of questions that get us past the task or problem to the root of the opportunity. They help us make sure we are doing everything for a reason that is strategically sound and in the interest of sustainable ROI. We don't guess, and we don't simply check boxes. We have a clear bias toward focusing on the foundation first, enabling you to build stronger results over the long-run.
This is should be a prospective customer's number one call to action, e.g., requesting a quote or perusing your product catalog.